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      <title>Why I don&#39;t set resolutions</title>
      <link>https://www.sumukh.me/blog/goals-and-resolutions/</link>
      <pubDate>Sat, 10 May 2025 00:00:00 +0000</pubDate>
      
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      <description>I&amp;rsquo;ve always been fascinated by goals, so much so that I started a company focused on helping people achieve them. After running it for a while, I discovered why many of our customers weren&amp;rsquo;t succeeding—and it challenged everything I thought I knew about effective goal setting.
The Problem: Goals as &amp;ldquo;Things That Happen to You&amp;rdquo; Many people set goals that are essentially nice outcomes they want to experience. For example, &amp;ldquo;I want to get a promotion&amp;rdquo; or &amp;ldquo;I want to lose 10 pounds.</description>
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      <title>Solving Problems: Seeing Beyond the Task</title>
      <link>https://www.sumukh.me/blog/solving-problems/</link>
      <pubDate>Thu, 21 Sep 2023 00:00:00 +0000</pubDate>
      
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      <description>When I was a kid, a family friend told me a story that stuck with me. Though simple, it shaped my views on work and personal responsibility. Here is a condensed version:
In a village, a famous teacher trained two brothers. The older brother grew frustrated, believing the teacher favored his younger sibling by giving him more responsibilities. One day, he confronted the teacher.
“Teacher, why do you favor my brother over me for important tasks?</description>
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      <title>My Favorite Books of 2019</title>
      <link>https://www.sumukh.me/blog/one-hundred-books-2019/</link>
      <pubDate>Sun, 29 Dec 2019 00:00:00 +0000</pubDate>
      
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      <description>Last year I was challenged to read a hundred books in 2019 in order to broaden the types of books I read.
At the time one hundred books didn&amp;rsquo;t feel that much higher than the sixty books I read in 2018. I ended up at a final count of 102 books and while I did broaden the types of books I read, I won&amp;rsquo;t be setting a specific target for next year.</description>
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      <title>How to Earn Trust</title>
      <link>https://www.sumukh.me/blog/building-trust/</link>
      <pubDate>Mon, 30 Jun 2014 00:00:00 +0000</pubDate>
      
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      <description>“What’s the most important thing Amazon has done in the last 20 years?”
 Jeff Bezos asked this question two weeks ago at a launch event for their new mobile phone.
Some would say it’s building up their Prime subscriber base while others might say it’s the technical chops of their team.
Jeff Bezos’ answer? Earning trust with customers.
The recipe for trust  Do hard things well Repeat  Bezos notes that the recipe is simple but that it’s hard to execute on.</description>
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      <title>Using Amazon SNS Mobile Push for iOS</title>
      <link>https://www.sumukh.me/blog/using-sns-push/</link>
      <pubDate>Fri, 23 Aug 2013 00:00:00 +0000</pubDate>
      
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      <description>Amazon recently launched mobile push from Amazon SNS. SNS (Simple Notification Service) acts as a middle-man between your product and the relay service (Apple Push Notifications, Google Cloud Messaging etc) which means that you don’t need to worry about establishing connections, queuing messages, handling feedback, or scaling. It comes with a million push notifications a month to start with - which should be enough for now.
Before you start You need an iOS Developer account so you create provisioning profiles to build to your device (and to get push working)</description>
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